I’ve invested over 18,720 hours in Marketing.
Here are my 4 golden rules to build your strategy:
– Rule (1): You need to know WHO is your audience, before choosing HOW you want to be perceived.
– Rule (2): You need to define HOW you want to be perceived in order to decide WHAT to say.
– Rule (3): You need to know WHAT to say, before choosing WHERE to say it.
– Rule (4): You need to define a set of channels WHERE you’ll deploy your strategy.
It might sound simple.
But it’s even easier to mess up.
– Spamming emails without a clear message;
– Hosting webinars without a value proposition;
– Writing a positioning statement without a clear ICP.
And the reason is always the same:
“We need quick results”
But the truth is that you can’t get long lasting results without the right foundations. It’s like building a sandcastle, you might have something today, but tomorrow, you’ll have to start from scratch.
So remember:
To nail your marketing strategy, you’ll need to:
1/ Define WHO your is audience
2/ Choose HOW you want to be perceived
3/ Write WHAT you want to say
4/ Decide WHERE you’ll communicate
Follow me Pierre Herubel for daily marketing tips.
PS: Get my free 5-day marketing course, click “visit my website” next to my name.
