Too many brands start from “let’s go viral”.
Here are the 3 strategic tasks they’re missing:
1. A business strategy with “offer-market fit”
2. A positioning strategy with clear messaging
3. A roadmap to turn (1) and (2) into content
They want to “go viral” but:
– Don’t know who they’re talking to;
– Don’t know what problem they solve;
– Don’t know what to say in the content.
They’re missing the foundations of content.
So they end up optimizing small details:
– “What should be the color of the banner?”
– “I think it didn’t perform because of the CTA”
Now of course content in 2025 is about EXECUTION.
– You need the right hooks & skimmable content
– You need great graphics & top notch video editing
– You need to combine formats, types, and channels
But as any other marketing tactic, content relies on foundations.
Here are 3 examples on how exactly:
– Solid content pillars → based on messaging
– Good story telling → based on value proposition
– Interesting narrative → based on audience knowledge
So let’s focus on business strategy (1) and positioning strategy (2) first.
Content strategy (3) comes next.
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