How to make better strategy—strategy that actually works? Embrace these 8 Shifts to Make Better Strategy.
According to my fellow strategist, Marc Sniukas, making better strategy requires 8 shifts:
STOP DOING THIS:
❌ Strategy as financial targets and lofty vision statements
❌ 3-5 year plans
❌ Benchmarking, best practices, and following what competitors are doing
❌ Done once a year at a fancy offsite
❌ Think, then do
❌ Working behind closed boardroom doors
❌ Analytics and PowerPoint
❌ Outsourced to “done-for-you” consultants
DO THIS INSTEAD:
✅ Focus on the most critical challenges and highest-value opportunities
✅ Which can be addressed in the next 12-18 months
✅ Put innovation back into strategy
✅ Always-on
✅ Think while doing
✅ Involve key stakeholders
✅ Engage people in conversations
✅ You take ownership and responsibility
We’re fully aligned here, so it must be true! 😉
Which shift is next on your agenda?
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