90% of marketing campaigns fail:
Want to be among the successful 10%?
This framework can help you:
The 8Ps of Marketing.
It is an evolution of the original 4Ps framework created by E. Jerome McCarthy in the 1960s.
Originally it was focused on Product, Price, Place, and Promotion
It was later expanded to include People, Process, Physical Evidence, and Performance.
Here are the 8Ps of Marketing:
1. Product
If your product isn’t great, nothing else matters.
Make it unique, valuable, and solve real problems.
2. Price
Too high? You lose customers.
Too low? You lose profit.
Price strategically based on value, competition, and positioning.
3. Place
Where you sell matters.
Online? Retail? Direct-to-consumer?
Get your distribution channels right.
4. Promotion
No marketing, no sales.
Take advantage of all warm and cold outreach methods.
+ Referrals and affiliate marketing.
5. People
Customers buy from brands they trust.
Train your team, refine your messaging, and create a world-class experience.
6. Process
A great product with bad systems?
Disaster.
Streamline operations to make everything seamless.
7. Physical Evidence
Social proof is king.
Reviews, case studies, testimonials.
People trust what they can see.
8. Performance
Data doesn’t lie.
Track, measure, and optimize everything.
If it doesn’t work, fix it fast.
For marketing success:
1) Master the fundamentals.
2) Stay consistent.
3) Refine and optimize as you grow.
Most brands fail because they focus on just one or two Ps:
But real success comes from mastering all eight.
Which of these are you prioritizing right now?
Repost to help more businesses market smarter!
